Trace
We write down the steps a client takes before they buy or book.
Custom Website Development
Custom website development when a template fights the work
A site shaped around how your business sells, books, lists, or serves clients.
Some companies do not fit a theme. We design and build the front end around the process you already run.
Who it is for
Choose this when a bought theme keeps bending your process out of shape. Typical cases are a service menu with rules, a catalogue, a multi-step enquiry, location pages, or a client resource area.
What is included
- A written map of the process the site must support
- Information architecture for that process
- Interface design for the uncommon screens
- Front-end build of those screens
- A content list so your team knows what to prepare
- A note on what should stay static and what would need a later system
Scope note. Tell us how a customer moves today, even if that is a phone call and a spreadsheet. The site should follow that reality.
How delivery works
The order stays the same even when the details change with the project.
Shape
We design only the screens that process needs, including the awkward ones.
Build
We develop the front end and the paths between those screens.
Explain
We leave you a short guide of what can be edited and what is a new project.
What you walk away with
A site that matches the offer
The pages follow your service, not a generic homepage formula.
Fewer dead ends
Forms and next steps sit where the process actually branches.
An honest scope
You will know which parts are static pages and which would need a database later.
A base for care
Once it is live, an annual maintenance contract can look after it.
Related
Ready to scope this properly?
Write with the service name, your deadline if you have one, and whether hosting already exists.